Plan and execute digital marketing strategies, including SEO, SEM, email marketing, content marketing, and social media campaigns
Manage and optimize PPC campaigns across Google Ads, Facebook, Instagram, and other platforms
Conduct keyword research, on-page and off-page SEO, and link-building activities to improve organic rankings
Oversee the company’s social media presence, grow engagement, and drive traffic through platforms like LinkedIn, Instagram, Facebook, Twitter, and YouTube
Monitor website traffic, user behavior, and campaign performance using Google Analytics, Search Console, and other analytics tools
Create, test, and optimize landing pages and user funnels for maximum lead generation and conversion
Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking
Collaborate with content creators, designers, and developers to ensure cohesive messaging across digital channels
Stay up to date with the latest trends and technologies in digital marketing
Prepare monthly performance reports with insights and recommendations for improvement